The Power Of A Smile

While attending the Art Directors Club 88th Annual Award last week, they've presented some really nice and inspirational pieces. One of my favorite was a series of ads for Crest, created by Saatchi & Saatchi NY. Who was awarded Advertising Broadcast Gold for television & cinema for their brilliant work. People like to laugh and these days with all the social media happening, humor is an excellent way to have people talk about a brand and share a funny clip.